Forge Motorsport regularly advertise in national monthly magazines regarding their latest product innovations, and they needed an eye-catching yet consistent style for these adverts.
Using the sports models of the cars in a large format draws the attention of the reader, and when the car is covered in Forge logos - often edited onto the photo during the advert design stages - it becomes an excellent way to draw attention to the brand.
Early Coherent magazine adverts used a dark blue and black scheme matching the website branding, which allowed the predominantly silver hi-fi units to jump off the page.
The reflections were added in post-production as a visual way to subtly emphasise the fidelity of the units.
Later Coherent magazine adverts moved into a cleaner white layout while maintaining the fundamental layout and reflection element of the design.
Current designs are extremely minimalist, featuring simply the product image, manufacturer logo, and slogan on a white background.
Word of mouth is a large part of building a local business, especially when people's beloved pets are involved.
This A6 flyer is now handed out to existing customers as they collect their cats, both as a physical copy of the contact details for future bookings and to give customers something to pass on to friends and family while recommending the cattery.